includes index

"Managerial economics : the basics -- introduction to economics -- evolution of economics -- nature and scope of managerial economics -- relationship of managerial economics with other disciplines -- basic concepts of managerial economics -- managerial economist-role and responsibilities -- Demand analysis -- introduction -- meaning of demand -- demand schedule, demand curve and demand function -- determinants of demand -- types of demand -- law of demand -- change in demand -- elasticity of demand -- demand forecasting -- market structures -- imperfect competition -- Production and cost analysis -- meaning of production -- factors of production -- production function -- marginal rate of technical substitution (MRTS) -- economics and diseconomies of scale -- cost analysis -- cost-output relationship -- break-even analysis -- Capital management and investment decisions -- significance of capital -- capital management -- capital budgeting -- sources of capital -- Accountancy -- meaning of accounting -- definition of accounting -- need for accounting -- accountancy, accounting and book-keeping -- objectives of accounting -- parties interested in accounting information -- branches of accounting -- advantages of accounting -- limitations of financial accounting -- the accounting process -- systems of accounting -- generally accepted accounting principles (GAAP) -- accounting concepts -- accounting conventions -- double entry system -- meaning of account -- rules of debit and credit -- Journal -- opening and closing entries -- some important points in journalizing -- ledger -- balancing of account -- subsidiary books -- cash journal or cash book -- purchases Journal or purchase book -- Types of business organization -- factors influencing the choice of suitable form of organization -- types of business organization."