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Marketing whitebook 2007-2008 the marketers essential handbook

By:

"Pocha, Jehangir S (ed)"

Material type: Text

TextPublication details: New Delhi; Businessworld; 2007Edition: 0Description: 326p. : ill. ;21cmSubject(s):

Marketing--Survey

Summary: An overview of India -- The rural consumer -- Consumers and markets -- Consumer psychographics -- Consumers and media -- Indian luxury trends -- Contacts and listings

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Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.658.8 P8 (Browse shelf(Opens below))	Available	M12035

An overview of India -- The rural consumer -- Consumers and markets -- Consumer psychographics -- Consumers and media -- Indian luxury trends -- Contacts and listings

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Marketing whitebook 2007-2008 the marketers essential handbook