International and global marketing concepts and cases

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Material type: Text

TextSeries: Mcgraw Hill marketing and advertising seriesPublication details: Boston; Irwin/Mcgraw Hill; 1998Edition: 2Description: "xvi,439p. ;23.5cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.658.8(100) N81 (Browse shelf(Opens below))	Available	M10695
BOOKS	AMRITA SCHOOL OF BUSINESS	005.658.8(100) N85 (Browse shelf(Opens below))	Available	M3915

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