CRM handbook a business guide to customer relationship management

By:

"Dyche, Jill"

Material type: Text

TextSeries: Addison-Wesley Information Technology SeriesPublication details: Delhi; Pearson Education; c2002Description: "xxiv,307p. : ill. ;24cm."ISBN:

8178085682

Subject(s):

"Customer relations--Management--Handbooks, manuals, etc"

Summary: "Contents: Part 1: Defining CRM -- Chapter 1: Hello, goodbye: the new spin on customer loyalty -- Chapter 2: CRM in marketing -- Chapter 3: CRM and customer service -- Chapter 4: Sales force automation -- Chapter 5: CRM in e-business -- Chapter 6: Analytical CRM -- Part 2: Delivering CRM -- Chapter 7: Planning your CRM program -- Chapter 8: Choosing your CRM tool -- Chapter 9: Managing your CRM project -- Chapter 10: Your CRM future."

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Holdings
Item type	Home library	Collection	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	REFERENCE	005.346(035) P2 (Browse shelf(Opens below))	Not for loan	M7825

includes index

"Contents: Part 1: Defining CRM -- Chapter 1: Hello, goodbye: the new spin on customer loyalty -- Chapter 2: CRM in marketing -- Chapter 3: CRM and customer service -- Chapter 4: Sales force automation -- Chapter 5: CRM in e-business -- Chapter 6: Analytical CRM -- Part 2: Delivering CRM -- Chapter 7: Planning your CRM program -- Chapter 8: Choosing your CRM tool -- Chapter 9: Managing your CRM project -- Chapter 10: Your CRM future."

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Central Library - Coimbatore

CRM handbook a business guide to customer relationship management