Hi-tech hi-touch branding creating brand power in the age of technology

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Material type: Text

TextPublication details: Singapore; John Wiley; 2001Description: "x,219p. : ill. ;23.5cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	004.738.5:005.658.8 P1 (Browse shelf(Opens below))	Available	M9155

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Central Library - Coimbatore