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Genies wisdom : a fable of how a CEO learned to be a marketing genius

"Trout, Jack"

Genies wisdom : a fable of how a CEO learned to be a marketing genius - New Jersey John Wiley 2003 - "viii,120p. : ill. ;22cm."

ISBN: 047123608X

Subjects--Topical Terms:
Brand name products
Marketing management
Marketing--Decision making

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Central Library - Coimbatore

Genies wisdom : a fable of how a CEO learned to be a marketing genius