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International marketing : managing worldwide operations in a changing international environment

"Lascu, Dana-Nicoleta"

International marketing : managing worldwide operations in a changing international environment - New Delhi Biztantra c2003 - "xii,349p. : ill. ;27cm."

Supplement Casebook To Accompany International Marketing (Acc.No-8753) includes index

ISBN: 8177223704

Subjects--Topical Terms:
International marketing

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International marketing : managing worldwide operations in a changing international environment