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Crossing the chasm : marketing and selling disruptive products to mainstream customers

"Moore, Geoffrey A"

Crossing the chasm : marketing and selling disruptive products to mainstream customers - Rev - New York HarperCollins 2002 - "xxi,227p. : ill. ;20cm."

includes index

ISBN: 0060517123

Subjects--Topical Terms:
Hight technology--Marketing
Selling--High technology
Technological innovation--Marketing

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Central Library - Coimbatore

Crossing the chasm : marketing and selling disruptive products to mainstream customers