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Customer relationship management : creating competitive advantage through win-win relationship strategies

"Storbacka, Kaj"

Customer relationship management : creating competitive advantage through win-win relationship strategies - Singapore Mcgraw Hill c2001 - "x,159p. : ill. ;23.5cm."

includes bibliography and index

ISBN: 0071206787

Subjects--Topical Terms:
Customer relations--Management

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Central Library - Coimbatore

Customer relationship management : creating competitive advantage through win-win relationship strategies