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Principles of advertising and IMC

"Duncan, Tom"

Principles of advertising and IMC - 2 - Boston Mcgraw Hill/Irwin c2005 - "xxvii,774p. ;27.5cm."

includes index

ISBN: 0072537744

Subjects--Topical Terms:
Brand name products--Marketing--Management

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Central Library - Coimbatore

Principles of advertising and IMC