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Lessons from a chief marketing officer what it takes to win in consumer marketing

"Kirk, Bradford C"

Lessons from a chief marketing officer what it takes to win in consumer marketing - New Delhi Tata Mcgraw Hill 2003 - "xii,243p. : ill. ;21.5cm."

includes index

ISBN: 0070590192

Subjects--Topical Terms:
Advertising--Management
Marketing research.
Marketing--Management

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Central Library - Coimbatore

Lessons from a chief marketing officer what it takes to win in consumer marketing