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Blue ocean strategy how to create uncontested market space and make the competit

"Chan, Kim W"

Blue ocean strategy how to create uncontested market space and make the competit - Boston HBS Press c2005 - "xv,240p. : ill. ;24cm."

includes bibliography and index

ISBN: 1591396190

Subjects--Topical Terms:
Market segmentation
New products

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Central Library - Coimbatore

Blue ocean strategy how to create uncontested market space and make the competit