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Fame and fortune how successful companies build winning reputations

"Fombrun, Charles J"

Fame and fortune how successful companies build winning reputations - Delhi Pearson Education c2004 - "xxviii,273p. : ill. ;24.5cm."

includes index

ISBN: 8129706636

Subjects--Topical Terms:
Brand name products--Management
Corporate image
Corporations--Public relations

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Central Library - Coimbatore

Fame and fortune how successful companies build winning reputations