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Origin of brands discover the natural laws of product innovation and business

"Ries, Al"

Origin of brands discover the natural laws of product innovation and business - New York HarperCollins c2004 - "x,308p. : ill. ;21.5cm."

includes index

ISBN: 0060570148

Subjects--Topical Terms:
Brand name products--Management
Brand name products--Marketing
New Products--Management

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Origin of brands discover the natural laws of product innovation and business