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IMC the next generation five steps for delivering value and measuring returns using

"Schultz, Don"

IMC the next generation five steps for delivering value and measuring returns using - New Delhi Tata Mcgraw Hill c2004 - "xxiii,408p. : ill. ;23.5cm."

includes index

ISBN: 0070593922

Subjects--Topical Terms:
Brand name products
Business communication
Customer service
Marketing

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Central Library - Coimbatore

IMC the next generation five steps for delivering value and measuring returns using