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Marketing social change changing behavior to promote health social development and

"Andersen, Alan R"

Marketing social change changing behavior to promote health social development and - San Francisco Jossey-Bass c1995 - "xx,348p. : ill. ;23.5cm."

includes bibliographical references and index

ISBN: 0787901377

Subjects--Topical Terms:
behavior modification
Social change
Social marketing
Social problems

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Central Library - Coimbatore

Marketing social change changing behavior to promote health social development and