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Creating powerful brands in consumer service and industrial markets

"De Chernatony, Leslie"

Creating powerful brands in consumer service and industrial markets - 3 - New Delhi Elsevier India 2006 - "xvii,467p. : ill. ;23cm."

includes index

ISBN: 8131204359

Subjects--Topical Terms:
Brand management

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Central Library - Coimbatore

Creating powerful brands in consumer service and industrial markets