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Strategic brand management new approaches to creating and evaluating brand equity

"Kapferer, Jean-Noel"

Strategic brand management new approaches to creating and evaluating brand equity - London Kogan Page 1992 - 230p. : ill. ;24.5cm.

includes bibliography and index

ISBN: 8172400489

Subjects--Topical Terms:
Brand management

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Central Library - Coimbatore

Strategic brand management new approaches to creating and evaluating brand equity