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Service dominant logic of marketing "dialog, debate, and directions"

"Lusch, Robert F (ed)"

Service dominant logic of marketing "dialog, debate, and directions" - New Delhi Prentice HaIl Of India c2006 - "xviii,449p. : ill. ;23.5cm."

includes index

ISBN: 8120330404

Subjects--Topical Terms:
Customer services
Marketing--Philosophy
Relationship marketing

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Central Library - Coimbatore

Service dominant logic of marketing "dialog, debate, and directions"