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International retail marketing a case study approach

"Bruce, Margaret (ed)"

International retail marketing a case study approach - New Delhi Elsevier India 2006 - "xxvii,250p. : ill. ;24cm."

includes index

ISBN: 8131206726

Subjects--Topical Terms:
Export marketing--Case studies
International trade--Case studies
Retail trade--Case studies

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International retail marketing a case study approach