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Branding a store how to build successful retail brands in a changing marketpl

"Floor, Ko"

Branding a store how to build successful retail brands in a changing marketpl - New Delhi Kogan Page 2007 - 360p. : ill. ;23cm.

includes bibliographical references

ISBN: 0749451688

Subjects--Topical Terms:
Brand name products--Management
House brands--Marketing
Retail trade

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Branding a store how to build successful retail brands in a changing marketpl