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Meeting of the minds creating the market based enterprise

"Barabba, Vincent P"

Meeting of the minds creating the market based enterprise - 1 - Boston HBS Press c1995 - "xv, 247p. : ill. ;24cm"

includes bibliographical references and index

ISBN: 0875845770

Subjects--Topical Terms:
Consumer satisfaction
Marketing research
Marketing--Decision making
New products

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Central Library - Coimbatore

Meeting of the minds creating the market based enterprise