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Integrated advertising promotion and marketing communications

"Clow, Kenneth E"

Integrated advertising promotion and marketing communications - 2 - New Delhi Prentice Hall Of India c2004 - "xxvii,538p. : ill. ;27.5cm.+1CD-ROM"

includes index

ISBN: 8120324503

Subjects--Topical Terms:
Advertising communication
Communication in marketing

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Integrated advertising promotion and marketing communications