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Market based management strategies for growing customer value and profitability

"Best, Roger J"

Market based management strategies for growing customer value and profitability - 4 - New Delhi Prentice Hall Of India c2005 - "xxii,506p. : ill. ;23.5cm."

includes index

ISBN: 812032806X

Subjects--Topical Terms:
Marketing management

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Market based management strategies for growing customer value and profitability