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Mass affluence 7 new rules of marketing to today's consumer

"Nunes, Paul"

Mass affluence 7 new rules of marketing to today's consumer - Boston HBS Press c2004 - "xvii,269p. : ill. ;24cm."

includes index

ISBN: 1591391962

Subjects--Topical Terms:
Affluent consumers--United States
Consumer behavior--United states
Consumer satisfaction--United States
Consumers--United States
Marketing--United States
Product management--United States

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Mass affluence 7 new rules of marketing to today's consumer