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Handbook of modern marketing

"Buell, Victor P (ed)"

Handbook of modern marketing - 2 - New York Mcgraw Hill c1987 - "xxvi,(various pages) .ill. ;23.5cm." - Mcgraw Hill marketing series .

includes index

ISBN: 0071001492

Subjects--Topical Terms:
Marketing

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Central Library - Coimbatore

Handbook of modern marketing