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Global marketing foreign entry local marketing and global management

"Johansson, Johny K"

Global marketing foreign entry local marketing and global management - 4 - New Delhi Tata Mcgraw Hill c2006 - "xviii,648p. : ill. ;24cm."

includes index

ISBN: 0070667082

Subjects--Topical Terms:
Export marketing
Export marketing management

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Global marketing foreign entry local marketing and global management