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Customer relationship management a strategic approach to marketing

"Mukerjee, Kaushik"

Customer relationship management a strategic approach to marketing - New Delhi Prentice Hall Of India c2007 - "xxi,170. : ill. ;23.5cm."

includes index

ISBN: 9788120332850

Subjects--Topical Terms:
Customer relationship management (CRM)

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Customer relationship management a strategic approach to marketing