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Services marketing text and cases

"Nargundkar, Rajendra"

Services marketing text and cases - 2 - New Delhi Tata Mcgraw Hill 2007 - "xx,451p. : ill. ;24cm."

includes bibliography and index

ISBN: 9780070616318

Subjects--Topical Terms:
Service industries--Marketing

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Central Library - Coimbatore

Services marketing text and cases