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Marketing management "concepts, cases, challenges and trends"

Govindarajan M

Marketing management "concepts, cases, challenges and trends" - 2 - New Delhi Prentice Hall Of India c2007 - "xviii,312p. : ill. ;23.5cm."

includes bibliographical references and index

ISBN: 9788120332591

Subjects--Topical Terms:
Marketing management

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Central Library - Coimbatore

Marketing management "concepts, cases, challenges and trends"