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Best practice cases in branding lessons from the world's strongest brands

"Keller, Kevin Lane"

Best practice cases in branding lessons from the world's strongest brands - 3 - Delhi Dorling Kindersley 2008 - 381p. : ill. ;24cm.

Intel--General Electric--Red Bull--MTV--Nike--iPod--DuPont--Dockers--Nivea--Yahoo--American Express--Starbucks--Snapple--Accenture

ISBN: 9788131721155

Subjects--Topical Terms:
Brand management--Case studies

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Central Library - Coimbatore

Best practice cases in branding lessons from the world's strongest brands