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Brand management 101 101 lessons from real-world marketing

"Dhar, Mainak"

Brand management 101 101 lessons from real-world marketing - 0 - New Delhi Wiley India c2007 - "vii,215p. : ill. ;23cm."

includes index

ISBN: 8126513187

Subjects--Topical Terms:
Brand management

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Central Library - Coimbatore

Brand management 101 101 lessons from real-world marketing