Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status
"Cheverton, Peter"
Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status - 3 - New Delhi Kogan Page c2004 - "xii,356p. : ill. ;24cm+1CD-ROM"
includes bibliographical references and index
0749443146
Customer service
Key account management (KAM)
Marketing --Key accounts
Selling --Key accounts
Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status - 3 - New Delhi Kogan Page c2004 - "xii,356p. : ill. ;24cm+1CD-ROM"
includes bibliographical references and index
0749443146
Customer service
Key account management (KAM)
Marketing --Key accounts
Selling --Key accounts