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Advertising and promotions an IMC perspective

"Shah, Kruti"

Advertising and promotions an IMC perspective - 0 - New Delhi Tata Mcgraw Hill c2009 - "xxx,987p. : ill. ;24cm."

includes index

ISBN: 0070080313

Subjects--Topical Terms:
Advertising
Communication in marketing
Direct marketing
Sales promotion

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Central Library - Coimbatore

Advertising and promotions an IMC perspective