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Advertising and promotion an IMC approach

"Shimp, Terence A"

Advertising and promotion an IMC approach - 0 - New Delhi Cengage Learning c2007 - 650p. : ill. ;24cm.

includes index

ISBN: 9788131503881

Subjects--Topical Terms:
Advertising
Communication in marketing
Direct marketing
Sales promotion

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Advertising and promotion an IMC approach