Normal view MARC view ISBD view

New strategic brand management creating and sustaining brand equity long term

"Kapferer, Jean-Noel"

New strategic brand management creating and sustaining brand equity long term - 4 - New Delhi Kogan Page 2009 - "xv,560p. : ill. ;24cm."

includes bibliography and index

ISBN: 9788175544406

Subjects--Topical Terms:
Brand management

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Central Library - Coimbatore

New strategic brand management creating and sustaining brand equity long term