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Global and transnational business strategy and management

"Stonehouse, George"

Global and transnational business strategy and management - 2 - Chichester John Wiley c2004 - "xvii,474p. : ill. ;24cm."

includes index

ISBN: 0470851260

Subjects--Topical Terms:
"Competition, International"
International business enterprises -- Management
Marketing management
Strategic planning

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Global and transnational business strategy and management