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TQM for sales and marketing management

"Cortada, James W"

TQM for sales and marketing management - 1 - New York Mcgraw Hill c1993 - "xv,232p. : ill. ;23cm."

includes index

ISBN: 0071132473

Subjects--Topical Terms:
Marketing--Management
Sales management
Total quality management

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Central Library - Coimbatore

TQM for sales and marketing management