Product plus how product service competitive advantage
"Lovelock, Christopher"
Product plus how product service competitive advantage - New York Mcgraw Hill c1994 - "xiv,382p. : ill. ;23cm."
includes index
0071134514
Customer satisfaction
Customer service
Product plus how product service competitive advantage - New York Mcgraw Hill c1994 - "xiv,382p. : ill. ;23cm."
includes index
0071134514
Customer satisfaction
Customer service