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Value merchants demonstrating and documenting superior value in business mar

"Anderson, James C"

Value merchants demonstrating and documenting superior value in business mar - 0 - Boston HBS Press c2007 - "xiii,219p. : ill. ;24cm."

includes index

ISBN: 9781422103357

Subjects--Topical Terms:
Marketing
Purchasing
Sales promotion

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Value merchants demonstrating and documenting superior value in business mar