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Understanding digital marketing marketing strategies for engaging the digital generation

"Ryan, Damian"

Understanding digital marketing marketing strategies for engaging the digital generation - 0 - New Delhi Kogan Page 2009 - "xii,276p. : ill. ;23.5cm."

includes index

ISBN: 9780749456856

Subjects--Topical Terms:
Internet marketing
Marketing management
Social media
Strategic planning

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Understanding digital marketing marketing strategies for engaging the digital generation