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Market - based management strategies for growing customer value and profitability

"Best, Roger J"

Market - based management strategies for growing customer value and profitability - 5 - New Delhi PHI Learning c2009 - "xxvii,515p. : ill. ;23.5cm."

includes index

ISBN: 9788120338968

Subjects--Topical Terms:
Marketing

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Market - based management strategies for growing customer value and profitability