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Services marketing text and cases

"Baron, Steve"

Services marketing text and cases - 3 - New York Palgrave Macmillan 2009 - "xvii,358p. : ill. ;24cm."

includes index

ISBN: 9780230327849

Subjects--Topical Terms:
Service industries--Marketing
Service industries--Marketing--Case studies

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Central Library - Coimbatore

Services marketing text and cases