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Introduction to market and social research planning and using research tools and techniques

"Adams, Karen"

Introduction to market and social research planning and using research tools and techniques - 0 - New Delhi Kogan Page 2008 - "iv,154p. : ill. ;24cm."

includes bibliographical references and index

ISBN: 9788175543522

Subjects--Topical Terms:
Marketing research

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Introduction to market and social research planning and using research tools and techniques