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Customer relationship management a strategic imperative in the world of e-business

"Brown, Stanley A"

Customer relationship management a strategic imperative in the world of e-business - 0 - Canada John Wiley c2000 - "xxviii,345p. : ill. ;23.5cm."

ISBN: 0471644099

Subjects--Topical Terms:
Customer relations--Management

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Central Library - Coimbatore

Customer relationship management a strategic imperative in the world of e-business