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Truth lies and advertising the art of account planning

"Steel, Jon"

Truth lies and advertising the art of account planning - 0 - New York John Wiley c1998 - "xix,298p. : ill. ;23cm." - Times business series .

includes bibliography and index

ISBN: 9788126520947

Subjects--Topical Terms:
Advertising --United States
Advertising agencies --Customer services --United States
Advertising campaigns --United States --Planning

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Central Library - Coimbatore

Truth lies and advertising the art of account planning