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Marketing 3.0 from products to customers to the human spirit

"Kotler, Philip"

Marketing 3.0 from products to customers to the human spirit - 0 - New Jersey John Wiley c2010 - "xv,188p. : ill. ;23.5cm." - Times business series .

includes index

ISBN: 9788126526192

Subjects--Topical Terms:
Marketing

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Central Library - Coimbatore

Marketing 3.0 from products to customers to the human spirit