Normal view MARC view ISBD view

Beating low cost competition how premium brands can respond to cut-price rivals

"Ryans, Adrian"

Beating low cost competition how premium brands can respond to cut-price rivals - 0 - Chichester John Wiley c2008 - "xvi,256p. : ill. ;23cm." - Times business series .

includes bibliographical references and index

ISBN: 9788126525041

Subjects--Topical Terms:
Brand choice
Brand name products
Marketing
Price cutting
Product management

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Central Library - Coimbatore

Beating low cost competition how premium brands can respond to cut-price rivals