Global marketing management changes new challenges and strategies
"Lee, Kiefer"
Global marketing management changes new challenges and strategies - 2 - New Delhi Oxford Uni Press 2009 - "xxiii,565p. : ill. ;26cm."
includes index
9780198064053
International business enterprises -- Management
Strategic planning
Global marketing management changes new challenges and strategies - 2 - New Delhi Oxford Uni Press 2009 - "xxiii,565p. : ill. ;26cm."
includes index
9780198064053
International business enterprises -- Management
Strategic planning