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Strategic brand management building measuring and managing brand equity

"Keller, Kevin Lane"

Strategic brand management building measuring and managing brand equity - 3 - Dorling Kindersley c2008 - "xxi,692p. : ill. ;25.5cm."

includes index

ISBN: 9788131719770

Subjects--Topical Terms:
Brand name products--Management

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Central Library - Coimbatore

Strategic brand management building measuring and managing brand equity